Short Biography of Md. Ishtiaque Khan
Senior Manager, Head of Prepaid Market Development
Md. Ishtiaque Khan has been working in the product and value added services area of the telecommunications industry for almost a decade. He loves facing new challenges at work and tries to practice and encourage thinking out of the box.
He has spent 2 years in GrameenPhone Ltd (a Telenor company), the leading operator in Bangladesh and managed all the prepaid product offerings and related service extensions. In 2005, he took up a new challenge and moved to banglalink (an Orascom/Vimpelcom company), which was the smallest operator in the industry at that time with only 60,000 customers.
He joined banglalink's Value Added Services department, and played a pivotal part in the emergence of banglalink in Bangladesh as the number two operator. Within a very short period of time, banglalink acquired 1 million customers and since then, the organization has been achieving steady growth.
As a VAS Senior executive and later on, Assistant Manager, Ishtiaque has launched and managed several key services like electronic topup, GPRS, customized ring back tone, fax and data, various voice and SMS related services, etc. He was also involved with mobile email services including blackberry, Intellisync, etc.
After successfully completing 3 years in VAS, in 2008 he went back to his original area of work--product development. He looked after the Medium enterprises segment in the post paid products area for one quarter. Within this short time span, he launched international FnF service and a new customized tariff option for the enterprise market. Both of these services were unique and helped banglalink in the long run.
In order to fill a void left by predecessors and to gear up the team for sustainable long term growth, Ishtiaque was brought in as the head of prepaid product development team, which has always been the most crucial area within marketing due to the fact that, almost 95% of all sales come from prepaid products.
Within the next few years, Ishtiaque and his team revolutionized the prepaid market development team which was previously infamous for being just the “pricing and implementation team”, whereby the primary activity of the team was to do price cuts on a regular basis. For the first time, feature based segmentation was done in the prepaid market development sector, and thanks to the team’s effort, banglalink now has the most comprehensive product portfolio in the industry.
He made sure all key performance areas like acquisition, revenue enhancement and ARPU maximization, retention and churn management was taken care of by utilizing both above the line and below the line promotions to get the maximum output at minimum input. The available resources were overstretched and excellent results were produced.
He has recently been promoted to Senior Manager, and looks forward to adding more value to the organizations he represents as a telecommunications marketer.